Playbook: museum or exhibit tour

Goal

Create an exhibit world that helps visitors notice the objects that matter — and understand the story behind each one.

When to use it

• You are presenting artifacts, artworks, archival material, or cultural spaces.
• You want a digital exhibit anyone can visit without installing an app.
• You need object-level interpretation with optional guided conversation.

Step-by-step walkthrough

1. Choose a clear visitor path: an introduction, the featured objects, deeper context, and a closing takeaway.
2. Use one panorama per room, display case, theme, or exhibit moment.
3. Place hotspots directly on the objects that reward a closer look.
4. Write hotspot copy that explains significance — why this object matters — not just what it is.
5. Use narration for the curatorial voice, and as accessibility support for visitors who prefer listening.
6. Configure the AI Guide as a calm exhibit host or a knowledgeable field researcher.

Best practices

• Lead with the object, then layer the context around it.
• Use media attachments only when they show something the panorama cannot.
• Keep labels crisp for visitors who skim before they commit.
• Share unlisted links for preview rounds with curators and stakeholders.

Avoid these mistakes

• Writing wall-label-length essays inside every single hotspot.
• Letting the AI Guide get too speculative about historical or cultural material.
• Leaving the route between rooms unclear, so visitors stall.

Go deeper

• Exhibit worlds work best when each room carries a single curatorial thesis.
• A good hotspot answers one question: why does this object matter, here and now?
• Use the AI Guide to encourage observation before it offers interpretation.